Russian Fast-Food Chain’s New Logo Resembles McDonald’s Golden Arches
- Russian fast-food stuff chain Uncle Vanya has filed to trademark a brand that resembles McDonald’s legendary Golden Arches.
- The emblem also takes advantage of a red and yellow color plan that’s ordinarily associated with the McDonald’s manufacturer.
- The trademark filing was created 3 days right after McDonald’s mentioned it was closing all its shops in Russia.
A Russian rapid-food chain called Uncle Vanya has submitted to trademark a emblem that bears a strong resemblance to McDonald’s iconic Golden Arches.
On Saturday, Uncle Vanya manufactured a trademark filing with the Russian govt, which incorporated a proposed brand — a stylized letter “B” with the terms “Uncle Vanya” beneath it in Russian.
While the emblem could be interpreted as the Cyrillic “Ve,” which matches the pronunciation of the “V” in “Vanya,” it also resembles McDonald’s Golden Arches — essentially a big “M” — flipped on its aspect. The impression submitted by Uncle Vanya also makes use of the pink and yellow shade plan involved with the McDonald’s brand name.
In the filing, Uncle Vanya was mentioned as possessing a Moscow company tackle, with the enterprise saying it provided “snack bar” and “cooking and household shipping” services.
The submitting was built three times right after McDonald’s introduced that it would be closing a lot more than 800 of its places to eat in Russia indefinitely.
Adhering to the announcement, Moscow people had been found rushing to grab McDonald’s meals, with a single superfan even chaining himself to an outlet to avert it from closing. Folks have also tried using to funds in on the closures, with McDonald’s menu products, cutlery, and sugar sachets becoming resold for astronomical rates on Avito, Russia’s edition of Craigslist.
“McDonald’s introduced that they are closing. Perfectly, all right, shut. Tomorrow there won’t be McDonald’s, but Uncle Vanya’s,” Vyacheslav Volodin, speaker of Russian Condition Duma, explained past week, for each The Washington Submit.
It is unclear how the Uncle Vanya moniker arrived about, while the business shares its title with a participate in by Russian playwright Anton Chekov.
Each Uncle Vanya’s IP attorney, Alexander Leonov, and associates for McDonald’s did not promptly respond to Insider’s requests for comment.