Gen Z has a favored speedy-foodstuff chain — Chick-fil-A.
Driving the information: The “Taking Stock with Teens” study shown the swift-services chain as an supreme most loved for an typical 16-year-old, using up 16% of “share of wallet,” per Nation’s Cafe Information.
Chick-fil-A was in the No. 1 spot, adopted by Starbucks and Chipotle as other favorites. McDonald’s and Dunkin’ were at the base of the listing of preferences.
Flashback: The Atlanta-dependent restaurant, renowned for its juicy hen, has ranked as the leading favourite by the Piper Sandler study for several years, for every Organization Insider.
Aspects: The Piper Sandler metrics surveyed 7,100 people today with an normal age of 16.2 many years previous, analyzing other areas this sort of as clothing, beauty, technologies, leisure and social causes. Listed here are other highlights from the 43rd semi-annual study by the investment financial institution.
- The prime garments manufacturers had been Nike, American Eagle, Lululemon, H&M and Adidas. For sneakers, Nike was the prime most popular choice. Converse, Adidas, Vans and New Stability followed.
- In the magnificence sector, Gen Z desired Ulta, followed by Sephora, Concentrate on, Walmart and Amazon, although the makes normally picked out are e.l.f., Maybelline, Tarte, L’Oreal and Morphe.
- The skincare brands were led by CeraVe, followed by Cetaphil, The Ordinary, Neutrogena and finally, Curology.
- For social media, TikTok was foremost, with Snapchat and Instagram adhering to carefully.
- Netflix was the leading movie platform. YouTube and Hulu ended up the other alternatives.
- In the snacks class, Goldfish led the way, adopted by Lays, Cheez-Its and Doritos.
The bigger image: Even however this technology spends a chunk of their time on the web shopping and scrolling through social media, the study found that they are just as invested in social issues.
“GenZ is recognized to be a mindful technology, and teens this Spring cited the Russian invasion of Ukraine as their major worry, pushing the Environment to No. 2. Gasoline rates confirmed up as the No. 4 concern, and when put together with inflation, would have rated No. 1,” said Nicole Miller Regan, senior investigate analyst, in a release.
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